ClearTax - Tax Season (July)
Total Views
45 Lakhs +
Total Likes
28 Lakhs +
Activations
23
Eng Rate
9.05%
The idea was to make the whole trading and filing tax super convenient through clear tax
About the Brand
ClearTax is India's largest consumer Income Tax e-filing website. Most people dislike filing income taxes and don't know where to begin. ClearTax is completely free and makes it very easy for people to finish e-filing, even if they don't know A-B-C of taxes.
Industry
Fintech
Target Audience
Indian Tax payers
Campaign Overview
The objective of the campaign is two-fold.
○ To highlight how ClearTax has revolutionised tax filing this year and introduce the new features of this year
○ To instil brand consideration amongst filers to pay for this experience by using exclusive coupon codes
○ Establishing the clear message that Tax filing is super easy with cleartax even of complicated returns.
Goal
To promote filing tax returns on Cleartax
Influencer Genre
Finance
Platform
Content Theme
engaging and relatable content needed much for investing and filing taxes for the income generated
Challenges Faced
to make the whole integration seamless without making cleartax in bad position
