ClearTax - Tax Season (July)
45 Lakhs +
28 Lakhs +
The idea was to make the whole trading and filing tax super convenient through clear tax
About the Brand
ClearTax is India's largest consumer Income Tax e-filing website. Most people dislike filing income taxes and don't know where to begin. ClearTax is completely free and makes it very easy for people to finish e-filing, even if they don't know A-B-C of taxes.
Indian Tax payers
The objective of the campaign is two-fold.
○ To highlight how ClearTax has revolutionised tax filing this year and introduce the new features of this year
○ To instil brand consideration amongst filers to pay for this experience by using exclusive coupon codes
○ Establishing the clear message that Tax filing is super easy with cleartax even of complicated returns.
To promote filing tax returns on Cleartax
engaging and relatable content needed much for investing and filing taxes for the income generated
to make the whole integration seamless without making cleartax in bad position