Smallcase Mahurat Trading (October)
Total Views
50 Lakhs +
Total Likes
7 Lakhs +
Activations
12
Eng Rate
2.8%
During Diwali, Smallcase X Finnet Media was able to promote investment in new ways, not just through gold but also equity and not real good but small cases for both of it to secure your present and future.
About the Brand
SmallCase are modern investment products that help you build low-cost, long-term, and diversified portfolios. Each SmallCase is a professionally managed portfolio (or basket) of stocks/ETFs that reflects a theme, idea or strategy.
Industry
Fintech
Target Audience
Age 24-50
Campaign Overview
The agenda was to invest during the mahurat session on Diwali and push an asset class that is a combination of gold + debt + equity. Smallcase aimed to promote the equity and gold Smallcase starting from just Rs. 300 only!
Goal
To make people aware about investing in new ways by introducing the new SmallCase
Influencer Genre
Finance & Infotainment
Platform
Content Theme
completely festive, promoting the muhurat trading and integrating it with purchasing SmallCase of gold + equity + debt
Challenges Faced
to make festive content during Diwali and stand out with the product/ CTA has to be revised in order to make it as seamless as it can be!
